Music Marketing And Promotion - What Is The Difference?

Music Marketing And Promotion - What Is The Difference?

What's the distinction between music advertising and music promotion?

Marketing and promotion are sometimes confused amongst indie musicians. There's a difference between music advertising and music promotion. Let's first take a look at marketing.


Marketing is about getting your target market to know who you're, what you need to offer, why you're offering it, and why what you are providing is something they want. Marketing is about getting your target market to know, like, and trust you.

Does your target market know you? So as to get your goal market to know you, they have to know that you just exist. Your target market must find out about you and your music. How do you do that? You show up where they are. It's best to know where they hang out, what they read, the place they shop, and what occasions they attend. You or your road staff have to have a presence in front of them. You are able to do this by performing where your goal market hangs out, posting flyers the place they are at, or by having an online presence by means of your website and social media sites. Basically, find out where your target market hangs out and show up there!

Does your target market such as you? Once you might be in front of your goal market, now you need to connect with them! Have interaction with them! Care about them! Have a message and a objective that resonates with them. What does that imply? On a personal stage, inform your market why you do music. What inspires your music? What is the mission behind your music? On an artistic level, create music that they'll like. Marketing is about participating and connecting.

Does your target market trust you? Generally you can find that when your goal market knows you and likes you, they will probably trust you, but that is not always the case. During this section of promoting, your goal market is thinking: "Okay, I do know who you are and I like you and I like your music, however can I trust that your album or your live show goes to be as good as you say it is?" Marketing is about building trust.

Music Promotion: Getting them to act.

Promotion is about conduct modification. It is about influencing and persuading others to act. If in case you have completed a profitable job in your advertising, your market will say: "I do know who musician X is, I like his/her music, I think the album will likely be amazing." However promotion is about getting them to take the next step, getting your market to say "I am going to buy the album now." If you are advertising a live show, you want them to say "I need to purchase tickets now". How do you get your goal market to say this? Create compelling offers! Offer restricted time only reductions/special costs, special restricted version albums, music packages and bundles.

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